What Facebook’s New News Feed Means For You
What Facebook’s New News Feed Means For You
These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to be posting for ultimate Facebook success. Here are five ways to assure Facebook success with these new changes: Focus More Visually Engaging Content Visual content has been an obvious key content strategy for a while now, but with the changes ...

Facebook Introduces Graph Search
Facebook Introduces Graph Search
On January 15, 2013, Facebook announced Graph Search. Graph Search is intended to be a new search engine to change the way we find and discover information on the web. The friend-based search engine connects users to interests via friend recommendations and activity. Graph search is a tool also intended to connect people with people who share the same interests. ...

The New Facebook Messages
The New Facebook Messages
Notice anything new lately with Facebook and the way you communicate privately? Just when you think Facebook has done it all, they continue to change the way we communicate in their day to day lives and separate themselves further and further from their "competition." Recently, Facebook has launched what they are calling The New Messages. Just when you think you ...

3 Compliments Your Website Offers to SM
3 Compliments Your Website Offers to SM
Your website should be the hub of all your marketing efforts. WHY? 1. Better statistics tracking of ALL aspects of marketing. Hopefully you are using some sort of analytics program to observe your website traffic. Personally, I use Google Analytics - it is FREE and works great for most small to medium sized companies. Try using different domain names (all pointing to your ...

Social Bookmarking: Getting Started
Social Bookmarking: Getting Started
What is Social Bookmarking? Social Bookmarking is similar to saving a website to your favorite’s folder on your internet browser. The difference is social bookmarking allows you to save your favorite websites to a virtual folder which you can then share with friends and/or the general public. When submitting a website to be bookmarked you are asked to properly associate keywords ...

3 Ways to Optimize Your Facebook Page
3 Ways to Optimize Your Facebook Page
Due to Facebook's security features in can be the most difficult social media website to optimize out of them all., mainly because not all content can be indexed by search engines. There are several ways though you can assure your Facebook Page is set up to be as search engine friendly as possible. 1. Your Facebook Page name and Vanity ...

5 Ways to Optimize Your Twitter Profile
5 Ways to Optimize Your Twitter Profile
Optimizing content for Twitter is very simple. Twitter can be an overwhelming source of information so most users filter content out in several ways. Below you will find some tactics for you to apply to your Twitter account in order to gain the highest exposure to the audience you are trying to reach. 1. Using keywords in your Twitter username and ...

Optmizing Images Using Flickr
Optmizing Images Using Flickr
Optimizing Images for Flickr Have you ever typed in a word on a search engine (duh – who hasn’t?) and image results are displayed on the search result page? With the right tactics you could have your photos be displayed in search results – which would drive more traffic and awareness to you! It is very important that you take ...

Social Media Workshops
Social Media Workshops
Are you a small business owner in the Orange County area wearing too many hats in your company? Are you struggling to keep up with the new ways of marketing and technology? Social media will reach its fullest potential if done in house instead of outsourcing the task. Which is why Innovative Fox has sought after the duty of empowering ...

10 Steps to Winning Social Media Strategy
10 Steps to Winning Social Media Strategy
Are you a small business owner wearing multiple hats within your company? Do you struggle with finding the right balance of working ON your business instead of IN your business? Is figuring out social media marketing another daunting task on your list? Do you often find yourself sitting at your computer in the morning, ready to post an update to your Facebook page, ...