Due to Facebook’s security features in can be the most difficult social media website to optimize out of them all., mainly because not all content can be indexed by search engines. There are several ways though you can assure your Facebook Page is set up to be as search engine friendly as possible.
1. Your Facebook Page name and Vanity URL are great places to throw in some keywords and phrases.
2. The “info tab” on your Facebook page can be optimized. If you are a local business do not over look including localized information, this can help in local searches on Google. The links on this tab are also indexed by Google so be sure to include all of your URLs – especially if they are keyword friendly!
3. Utilizing the “Notes” section of your Facebook can offer SEO value if used appropriately. The Notes section on Facebook works just like a blog. If you do not have a blog, start using Facebook Notes! If you do have a blog then use Facebook Notes to add an excerpt from your blog and optimize it, driving readers to the full blog post on your website.
There is also debate that the Discussion tab and the new iFrames can add SEO value if used properly so don’t overlook these features when putting together your SEO plan!