Over the holiday break, I caught up on some much anticipated reading. About three months ago I purchased a book called, The Business Playground by Dave Stewart and Mark Simmons. Finally, I made time to read this book in it’s entirety. And all I can say is …
Wow. I strongly recommend this book to anyone in business AND anyone who is a parent. Yes, if you are parent and are not necessarily in business I am still recommending this book to you.
Throughout history it has always been creativity and innovation that has set a business apart from it’s competitors. I think even my good buddy, Peter Drucker said something like, “Business has only two functions – marketing and innovation.” The Business Playground, not only shares thoughtful case studies that will get your brain rackin’ but even mini games you can play that will improve your creative business thinking. If you are not in the gaming mood there is also some thought provoking exercises you can do to improve the way you present yourself and your product. You may think you know … but you have no idea.
As an entrepreneur – who is often forefront doing sales, I realized just how little I am prepared to speak about my product and services and how I truly can differentiate myself. This book was a perfect read before the New Year, I am going to spend these next couple days putting a lot of thought into the exercises in the book to make sure I am setting my self up for success in 2011.
Now, as a parent, there were several stories that concerned me about the future education of my son. There was one short story in particular called The Little Boy by Helen E Buckley that made me realize just what an instrumental role a teacher can have in a child’s life. If you care to read this very short story (I strongly recommend that you do – even if you are not a parent you will still find this of interest), I found The Little Boy online. You will be amazed as to how easily the creativity can be stripped from us.
The good news is, with the right exercises and practice, creativity can revolve in us and improve over time and I think the best place to start is by reading the book, The Business Playground. Even if you are not much of a reader, this book is such an easy read with a breakdown of many short stories, case studies, games and exercises that you can easily skip around and pick and choose what you want to read. Not to mention the vivid colors and the abnormal display of text keeps you turning the page; this is a book that is practicing what it is preaching. Cover to cover this book is rich in creativity within the text and the design. Two thumbs up!
Here is a link to the book on Amazon:
Where do you go for inspiration? What are you doing in 2011 to be creative and set yourself apart from your competitors? I’d love to know!